CRM & Revenue
Automation.
Make your CRM the operational backbone of your GTM team. We architect the lifecycle, automate the workflows, and give you clean reporting and attribution — instead of a system nobody trusts.
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Your CRM Has Become
a Data Graveyard.
Most CRMs start clean and get messier every quarter — duplicate records, inconsistent stages, unclear ownership, and reporting nobody fully trusts. Leadership ends up asking for manual pipeline reports because the system can't be trusted to give an accurate one.
We rebuild the architecture — lifecycle stages, routing rules, data hygiene and reporting — so your CRM becomes the single source of truth it was meant to be.
Capture & Route
Every lead source flows into a consistent capture and routing structure — no manual entry, no dropped handoffs.
Lifecycle & Automate
Clear lifecycle stages with SLA automation, ownership rules and hygiene workflows keeping data reliable.
Attribute & Report
Attribution modelling and live dashboards give leadership pipeline visibility without asking anyone to compile it.
Capabilities.
HubSpot & Salesforce workflows built around your actual sales process.
Lifecycle architecture — clear stages, ownership and handoff rules.
Lead routing & scoring so the right rep gets the right lead instantly.
CRM hygiene automation — deduplication, enrichment, and data standardisation.
SLA automation that flags and escalates stalled deals automatically.
Pipeline reporting & attribution — live dashboards, not static exports.
Post-Merger CRM Cleanup
Consolidating two CRM instances into one clean, standardised source of truth.
Scaling Sales Teams
Routing and SLA automation that keeps pace as headcount grows quickly.
Marketing Attribution
Connecting campaign spend to closed revenue across a multi-touch funnel.
Revenue Reporting
Real-time pipeline and forecast dashboards for leadership and the board.