Flagship build 01 · Case study

AI Speed-to-Lead
Automation.

Every enquiry qualified, routed and followed up within seconds, with nobody touching it.

GTM AutomationAI Lead ScoringCRM Integration
See it run: one enquiry, start to finish Workflow walkthrough · 2 min
Form→AI score→Route→Zoho→Email→Log
7×
more likely to qualify a lead when you reply within the hour
Harvard Business Review, 2011
—s
median time from form submit to first email
Tested across — enquiries
0
manual steps between enquiry and CRM record
6 automated stages
—%
of leads sent to the correct route
Sales · Nurture · Human review

The challenge

Every minute an enquiry waits, it gets colder.

Most enquiries still wait for a person to read them, judge them, key them into the CRM and write a reply. That holds up when leads are rare. It breaks when volume rises or the person responsible is away.

I built this system to close that gap for Braganda. The team now sees a lead only after it has been scored, routed and logged.

Read→Judge→Key into CRM→Draft reply→Log

How it works

Six stages. No hand-offs.

Each stage fires the next the moment it finishes.

  1. 01

    Capture

    A webhook fires the instant the form is submitted.

    POST /webhook/enquiry
  2. 02

    Qualify

    OpenAI scores the enquiry against commercial criteria.

    score · priority · reason
  3. 03

    Route

    Business rules decide where the lead goes next.

    sales | nurture | review
  4. 04

    Update CRM

    A fully mapped record is created or updated in Zoho.

    Zoho · upsert Lead
  5. 05

    Respond

    The right email goes out within seconds.

    template by route
  6. 06

    Track

    Score, route and outcome are logged.

    row appended

Inside stage 02

The AI explains its score, so the routing can be checked.

Every enquiry comes back with a score, a priority and a one-line reason. Low-confidence calls go to a person instead of guessing.

→ Sales→ Nurture→ Human review
qualify.output.jsonexample enquiry
{
  "lead_score": 86,
  "priority": "high",
  "fit": "B2B services, 40 staff, UK",
  "intent": "asked for pricing + timeline",
  "reason": "Clear budget signal and a start date this quarter.",
  "route": "sales"
}

The result

Five manual steps became one automatic one.

Before
Enquiry→Review→Qualify→CRM entry→Respond→Log

Every step waits for a person to be free.

After
Enquiry→AI + automation→Sales-ready lead

The team starts at the conversation, not the admin.

Controlled test
— varied enquiries run end to end through the live workflow.
—s
Median processing time
—%
Routing accuracy
—%
CRM write success
—%
End-to-end success

Built for your business

One engine. Your rules.

The workflow stays the same. Qualification, routing and replies are set up around your sales process.

AICP

  • Industry
  • Company size
  • Geography
  • Buying signals

BScoring

  • Fit
  • Intent
  • Urgency
  • Threshold

CRouting

  • Territory
  • Service
  • Priority
  • Owner

DResponse

  • Email
  • CTA
  • Booking link
  • Nurture path

ESLA

  • Response target
  • Escalation

Stack

Works with the tools you already use.

Built on
n8nOpenAIZoho CRMGoogle SheetsSMTPWebhooks
Also works with
HubSpotSalesforceMakeZapierClaudeGeminiLinkedInPaid adsSlackMeeting bookingSupabasePostgreSQL